Interactive Logos are very memorable for visitors especially if the interaction relates to the product or service.
Press MORE to see different types of interactive logos...
Here is an interactive logo made by Inventor Dan Zen in 1996.
Ego Interactive was the first Internet site for Southam, Canada's largest newspapers chain.
The EgoScope played with the concept of an inflated ego
The logo inflates but then starts leaking
The visitor drags and drops bandages to patch the leaks
If the logo inflates to the pin at top - it's a good day!
If the logo deflates then its a spill-coffee day ;-(
The game related to the logo and repeat play was likely
This was often the first time people had dragged online
There are all sorts of ways that visitors can engage with logos which can lead to brand loyalty.
This may not be for every company and for every logo
(so user test to gage the effects) but it has been successful for Google! Here are some ideas:
Make a game that involves the logo
Turn the logo into a puzzle
Create art with the logo
Animate the logo with user actions
Involve the logo in a simulation
An interactive story can make a logo more memorable.
Please visit the 1995 INTRO
to the Dan Zen site featuring the height of technology, the animated gif!
Here are some technical aspects using the several interactive ZIM Logo experiences as examples.
ZIM can easily be placed in an HTML tag such as a div
Once in a tag, the tag can be styled like an image
ZIM can also be used as an overlay or underlay
The logo can be animated in and receive events
An optional play button can be provided to begin interaction
The ZIM Button can toggle to lead back to the logo
The logo and the interaction can be created together
For the ZIM TRI logo, the interaction led to the logo
The interface for the ZIM 4TH logo is part of the design
The ZIM NIO dots could be made draggable along the path
The ZIM TEN logo is overlayed to use the whole page