ZIM - interactive ads with ZIMjs components for JavaScript and HTML Canvas with CreateJS


Dr. Abstract explains interactive logos for the HTML Canvas with JavaScript, CreateJS and ZIMjs interactive media framework Digital advertising has surpassed traditional media buys. ZIM provides easy interaction and animation and can often be distilled to 40k to keep ad sizes low. See MORE for ideas and tips...

History

In 1996, Inventor Dan Zen searched "Interactive Advertising" on the WebCrawler search engine (the Google of the day). The phrase did not exist - he should have bought the domain! He had just built ADMUSEMENTS - a site of interactive ads.

Here is a description by Dan Zen from 1996. Note, that this was before DELL sold computers online!
Interactive features (eventually called mini-sites) have been an excellent way to let the viewer engage with the product or service. They have lost their lustre with the downfall of Flash but now ZIM offers an efficient way to create wonderful experiences with the open-source Canvas.

Creation and Consumption

There is always a battle between creation and consumption. Traditionally, advertising is one way (consumption). There is risk to let the people talk back and create. We must remember the advantages of interactive engagement and empowerment. Here are some thoughts on why we might use ZIM and tip that balance back towards creativity.
  • Time - more time with the brand is usually good
  • Trust - let's treat adults like adults!
  • Community - build a following
  • Experience - give users experiences
  • Wonder - there are really cool interactives!
  • Learning - engagement leads to learning
  • Fun - hey... we love those endorphins!

BOTTOM LINE

The Canvas is young. Tooling has been missing to be able to create the types of features we made in Flash. This all changes with ZIM - please watch Why ZIM.
  • ZIM has added conveniences, components and controls
  • These are very customizable and mobile friendly
  • They surpass the options available in Flash
  • The code is industry standard JavaScript
  • Years of honing interactive media has made ZIM simple to code
  • This leads to less build time and more opportunities
  • Make interactive ads and features better and faster!

MORE
Here are ZIM interactive promos!
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A cute Interactive ad - Sun is sad if dragged off ZIM icon!
Interactive ad - Sun is sad if dragged off ZIM icon!
A Rollover Banner for ZIM Particle Emitter
A Rollover Banner for ZIM Particle Emitter
VR Interactive Mini-site with Scroll Parallax


VR Interactive Mini-site with Scroll Parallax
VR Interactive Mini-site with Scroll Parallax
Pressing an arrow explodes this Interactive Insert!
Pressing an arrow explodes this Interactive Insert!
Teleport your viewer with ZIM Portal
Teleport your viewer with ZIM Portal